Faculty Development Program in Marketing

Dr. Swee Hoon Ang - PhD in Marketing from the University of British Columbia

IMT Dubai organized a Faculty Development Program (FDP) in Marketing from 15-17th December 2022. The FDP was carefully designed to bring contemporary research and industry practices to the participants. The sessions focusing on Neuromarketing, and Consumer Behavior were delivered by eminent academicians, including Dr. Swee Hoon Ang from the National University of Singapore and Dr. Mohammed El Adly from Abu Dhabi University. Additionally, experts from the industry supplemented the practical aspects of consumer behavior in the post-Covid era. The enthusiastic participation of professors from IMT Dubai, Institute of Management Technology, Ghaziabad , Institute of Management Technology, Hyderabad, and Institute of Management Technology, Nagpur enriched the FDP sessions.