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Dr. Abdullah Bin Junaid

Management – Marketing

Ph.D Management (Marketing) –  Hamdard University


Ext: 120


Dr. Abdullah Bin Junaid is a professional educator and researcher with a doctoral degree in Management focusing on Marketing and Consumer Behavior from Hamdard University, New Delhi, India. He is having over 8 years of experience in teaching and research at various prestigious universities in India, KSA and UAE. His research papers have been published in various ABDC and SCOPUS indexed journals, authored one book and 3 book chapters. He is also working as reviewer and editorial board member for various international journals and also associated with different International Research Organizations including American Marketing Association, Academy of Marketing Science, Association of Consumer Research etc. He presented his research work in numerous international conferences in USA, UK, Malaysia, Thailand, UAE and India.

Research & Publications
  1. Junaid AB, Arora R, Chisti MD, Association of Indian Consumer Perception with Consumption of Anti-aging and Anti-Wrinkle Cosmeceuticals, Empirical Economic Letters for February 2022 Issue, (ABDC).
  2. Somasundaran CP, Junaid AB, Chisti MD, Mishra S, In-depth Analysis of Microfinance Schemes of NMDFC and Entrepreneurship Development among SEBCs: Special reference Delhi and NCR, Journal of Positive School Psychology, 2022, Volume: 6, Issue: 7 Page: 3861-3873 (SCOPUS).
  3. Chisti MD, Junaid, AB, Arora R, Perception and Purchase Behavior of Functionally Illiterate Women for Food Products in Delhi, Australian Journal of Business and Management, 2022 (ABDC).
  4. R Arora, Junaid AB, “Impact of Artificial Intelligence in Promoting Teaching and Learning Transformation in Education System, 2022. (SCOPUS).
  5. Junaid AB, Chisti MD, Consumption behavior of Indian consumers for Sunscreens and Fairness Creams, Bizcraft, Journal of Faculty of Management Science, 2019, Volume 12/Issue: 02, Pages: 31-37, ISSN: 2231-0231
  6. Junaid AB, Nasreen R, Cosmeceutical Consumption Behavior amongst Males in Indian Market-Analysis of Determinants and Influencing Factors, Journal of Applied Pharmacy, 2017, Volume: 09/Issue: 02, pages: 1000236-1000336, ISSN: 1920-4159. (SCOPUS).
  7. Nisa S, Junaid AB, A Step towards Creation of Unique Business Model, Emerald Emerging Market Case Studies, 2013, Volume: 03/Issue: 05, ISSN: 2045 – 0621. The case study is on the development of a successful business model and its entrepreneurship (SCOPUS)
  8. Junaid AB, R Nasreen, Regulatory Aspects of Traditional Medicine: Focus Towards Unani Cosmeceutical Products, International Journal Of Pharmaceutical Sciences and Research, 2012, Volume: 03/Issue: 06, Pages: 1768-1781, ISSN: 0975-8232 (SCOPUS)
Teaching / Research Interest
  • Marketing
  • Consumer Behavior
  • Marketing Research
  • Cross Cultural Consumer Behavior
  • Consumer Decision Making
Conferences / Seminars
  • “Workshop on Research Methods and Statistics with SPSS” organized by EdMestro Pvt. Ltd from 31st January 2022 to 04th February 2022, India.
  • “Association of Indian consumer Perception with Consumption of Anti-aging and Anti-Wrinkle Cosmeceuticals” presented in International Conference – Emerging Issues on Contemporary Business Practices in the Era of Intelligence (EICBI-19), held from 8th November 2019 to 9th November 2019 at Faculty of Management Science, SRMS, College of engineering & Technology, Bareilly (U.P.),  India.
  • “Food product purchase behavior of functionally illiterate women in Delhi” presented in International Conference – Emerging Issues on Contemporary Business Practices in the Era of Intelligence (EICBI-19), held from 8th November 2019 to 9th November 2019 at Faculty of Management Science, SRMS, College of engineering & Technology, Bareilly (U.P.),  India.
  • “A Study of Change in Consumer Behavior towards Alternative System of Medicine” presented in International Conference on Education and Management (ICEM), held from 05th September 2016 to 06th September 2016 at Republic of Abkhazia.
  • “Challenges and Opportunities in alternative system of medicine: A special focus on Unani System of Medicine” presented in 6th International Conference on Restructuring of the Global Economy (ROGE), held from 20th June 2016 to 21st June 2016 at University of Oxford, UK.
  • “A comparative analysis of male and female consumer behavior factors for their cosmeceutical product types” presented in 4th International Conference on Advance in Social Sciences (ICASS), held from 27th December 2014 to 28 December 2014 at Kuala Lumpur, Malaysia.
  • “INDIAN COSMECEUTICAL MARKET: A Study of Consumer Preferences and Consumption Patterns” presented in 2nd International Conference and Exhibition on Cosmetology & Trichology, held from 12th November 2013 to 14th November 2013 at Chicago-North Shore Conference Center, USA.
  • In Depth Analysis of Consumer Behavior and Emerging Trends in the Cosmeceutical Market in Indiapresented in 2nd International Conference on Advances in Management and Economics (2nd ICAME-2013), held from 02 February 2013 to 03 February 2013 at Hotel Holiday Inn, Dubai, UAE.
  • “The Cosmetic Consumption Pattern among Young Females in Delhi and NCR” presented in 2nd International Conference on Global Business Environment (ICGBE-2013) Role of Education and Technology held from 09 February 2013 to 10 February 2013 at First Hotel Bangkok, Bangkok, Thailand.
  • “Regulatory Issues in Traditional Medicine: Focus towards Unani Cosmeceutical Products” presented in an International Conference on Unani Medicine: Strength & Strategies of Globalization, at Aligarh Muslim University from 25th – 26th March 2011, Aligarh, UP, India.
  • “Recent Trends in the Evaluation of Unani System of Medicine vs. Integrative System of Medicine from Management Point of View” presented in an International Conference of Integrative Medicine & 1st SAARC Conference on Unani Medicine, held at Aligarh Muslim University, on 3rd February 2011, Aligarh, UP, India.
  • “Benchmarking Workshop” conducted by the IE and QA unit of University of Modern Sciences on 10th October 2019, at University of Modern Sciences, Dubai.
Other responsibility


  • Best Faculty Award (Nominated Overseas), 2020 at 2nd International Academic and Research Excellence Awards (IARE), Goa, India
  • Academic Professional Award, 2019, by GISR Foundation at International Business and Academic Excellence Awards (IBAE-2019), Dubai
  • Senior Research Fellow, 2012 to 2014, Government of India.
  • Junior Research Fellow, 2010 to 2012, Government of India.

 Editorial Board Member and Reviewer

  • Emerging Markets Case Studies: Local Insight with Global Relevance, Published By: Emerald Publishing Limited, Bingley, United Kingdom, having ISSN: 2045-0621
  • Journal of Scientific Research and Reports, Published By: Science domain International, Wilmington, New Castle Delaware, USA, having ISSN: 2320-0227.
  • World Journal of Social Science Research, Published by Scholink Co. Ltd, 445 S. Figueroa Street, Los Angeles, CA 90071, USA having ISSN: 2375-9747.
  • Journal of Global Economics, Management and Business Research, International Knowledge Press, S107, 3 Hardman Square, Spinningfields, Manchester, M3 3EB, UK having ISSN: 2212- 5671.
  • Global Journal of Management and Business, Published By: Premier Publisher, having ISSN: 8018-0934.
  • Editorial Board and Advisory Committee Member of BIZCRAFT, Journal of Faculty of Management Science, SRMS University, India with ISSN: 2231-0231.

Professional Member

    • American Marketing Association (AMA)
    • Academy of Marketing Science (AMS)
    • Association of Consumer Research (ACR)
    • All India Management Association (AIMA).
    • Social Science and Humanities Research Association (SSHRA)
    • Indian Association for Social Science and Health (IASSH).

Worked as a Program Coordinator for Master in Management, Examination Committee Chair, College Research Council Chair, Course Coordinator, Academic Advisor etc.

Worked as International Examiner for evaluation of PhD Thesis for the School of Management at National Institute of Technology, Warangal, Telangana, India

Developed Master Program for Saudi Electronic University, KSA in collaboration with Colorado State University, USA