Overview

Our Bachelor of Business Administration (BBA) program aims to provide students with the academic knowledge and practical experience that will provide them with transferable skills for employment in their chosen specialized field.

Through the BBA program, our students experience an industry-focused curriculum taught by esteemed faculty. Experiential learning also plays a major role of the BBA program in Dubai with the utilization of internships, company projects and a large concentration on core business subjects aligned with specializations.

Program Highlights

  • Four-year Program
  • Practical Business Education
  • Global Exposure
  • Corporate Engagement
  • Industry Specific Concentrations

Concentrations

  • Accounting & Finance
  • Marketing
  • Digital Business
  • Entrepreneurship
  • Logistics & Supply Chain Management

The program course structure:

Area Credits
General Education 12
Core Courses 36
Concentrations 20
Free Electives 8
Corporate Engagement 17
Industry Readiness Program 12
Global Immersion Program 15
Total 120

BBA Program Learning Outcomes

  • Possess a solid and in-depth knowledge of management disciplines.
  • Demonstrate the ability to apply the tools, techniques, and concepts acquired in the classroom to the workplace.
  • Communicate and interact with diverse and heterogeneous groups.
  • Demonstrate awareness of global business and societal issues.
  • Identify changes in the business environment, take measures for professional development.

STUDY PLAN

Semester 1
Course Code Courses/Workshops Credits
BBA211 Courses/Workshops 2
BBA212 Business Mathematics 2
BBA213 Theory and practice of Management 2
BBA214 Introductory Economics 2
BBA215 Financial Accounting I 2
BBA216 Entrepreneurship 2
BBA217 Human Resources Management 2
BBA218 Professional Communication (IRP1) 2
Total 16
Semester 2
Course Code Courses/Workshops Credits
BBA221 UAE Society and Islamic Civilization 2
BBA222 Principles of Marketing 2
BBA223 Statistics for Business Decisions 2
BBA224 Introduction to Management Information Systems 2
BBA225 Creativity and Innovation 2
BBA226 Macroeconomics 2
BBA227 Teamwork and Collaboration (IRP2) 2
Total 14
Semester 3
Course Code Courses/Workshops Credits
BBA331 Introduction to Ecology 2
BBA332 Corporate Finance I 2
BBA333 Legal Environment of Business 2
BBA334 Business Research Methodology 2
BBA335 Managerial Accounting 2
BBA336 Organizational Behavior 2
BBA337 Negotiation Skills (IRP3) 2
Total 14
Semester 4
Course Code Courses/Workshops Credits
BBA341 Introduction to Psychology 2
BBA342 Operations Management 2
BBA343 Corporate Governance and Business Ethics 2
BBA344 English Essay Writing 2
BBA345 Interview Skills (IRP 4) 2
BBA346 Summer Internship-I 4
Total 14
Semester 5
Course Code Courses/Workshops Credits
Global Immersion Program/Project (BBA404) 15
Total 15
Semester 6
Course Code Courses/Workshops Credits
BBA401 Design Thinking (IRP 5) 2
Concentration 1 2
Concentration 2 2
Concentration 3 2
Concentration 4 2
Concentration 5 2
Free Elective 1 2
Free Elective 2 2
Total 16
Semester 7
Course Code Courses/Workshops Credits
BBA402 Strategic Management 2
Concentration 6 2
Concentration 7 2
Concentration 8 2
Concentration 9 2
Concentration 10 2
Free Elective 3 2
Free Elective 4 2
Total 16
Semester 8
Course Code Courses/Workshops Credits
BBA403 Decision-Making Skills (IRP 6) 2
BBA453 Internship II 13
Total 15

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