IMT had the pleasure of hosting Mr. Alex Malouf, Corporate Communications Manager at P&G
December 15, 2019
Purpose. Humour. Nostalgia. Shock.
There are many ways a brand can grab the attention of a consumer and that’s exactly what many did in the Cannes Lions International Festival of Creativity held recently. Mr. Alex Malouf , Corporate Communications Manager at P&G, regaled the students of IMT Dubai about some of the most creative advertising campaigns of the year in an exciting session.
He gave a brief understanding of the amalgamation of social media, modern marketing techniques and the social issues prevailing worldwide. We would like to express our gratitude to Mr. Alex Malouf for this wonderful experience.