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Dr. Shawn Mathew

Assistant Professor – Marketing & Co-Chair International Relations

Ph.D./Marketing – The Indian Institute of Management, Ahmedabad


Ext: 112


Shawn Mathew is a graduate of the Fellow Program in Management from IIM Ahmedabad and holds a B.Tech. degree in Computer Science and Engineering. Prior to joining IMT Dubai, Shawn was a faculty in the Marketing Area at IMT Ghaziabad. Shawn has also worked as a faculty at IIM Jammu, and as an Adjunct Faculty with IIM Kozhikode, IIM Amritsar and AIIM Ahmedabad. His pre-doctorate industry tenure includes stints with Cognizant Technology Solutions (CTS) and the A.P. Moller – Maersk Group.

Shawn is an American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium Fellow (2011) and an AIM -AMA Sheth Foundation Doctoral Consortium Fellow (2014). He was an invited participant for the Max Planck Summer Institute on Bounded Rationality (2017) and TAPMI-Max Planck Winter School on Bounded Rationality (2017). Shawn was shortlisted as a semi-finalist for the Pareto Fellowship (Centre for Effective Altruism, Oxford University, 2016), and was one of the winners of the Liam Glynn Travel Scholarship (2011).

Shawn’s research interests are interdisciplinary in nature and focus on simplifying consumer decision-making. His teaching interests include Consumer Behavior, Brand Management, Digital Marketing and Behavioral Economics. Shawn’s research papers have been published in Journal of Promotion Management, Economic and Political Weekly and Bulletin of the Association of French Geographers.

Research & Publications
  1. Joseph, Joshy, Bharadhwaj Sivakumaran, and Shawn Mathew. “Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity.” Journal of Promotion Management (2020): 1-20.
  2. Rault, Yves-Marie, and Shawn Mathew. “An Imbalanced Ecosystem.” Economic & Political Weekly 54, no. 45 (2019): 45-50.
  3. Rault, Yves-Marie, Shawn Mathew, and Alexandre Cebeillac. “The commercialisation of shopping malls in India: from «creating» to «meeting» demand.” Bulletin de l’association de géographes français. Géographies 95, no. 95-1 (2018): 61-78.
Teaching / Research Interest
  • Consumer Behavior
  • Digital Marketing
  • Behavioral Economics
Conferences / Seminars
  1. Joint Conference on “Entrepreneurship, Poverty Reduction and Marginalized Sections: Learning from Cross-Country Experience” by Tata Institute of Social Sciences Mumbai, University Paris Diderot and the Labex DynamiTe, October 2018, Mumbai, India. Presented paper titled “The Indian Startup Ecosystem: Innovative Social Reproduction?” [with Yves-Marie Rault].
  2. The Society for Judgment and Decision Making (SJDM) Annual Conference, November 2015, Chicago, USA. Paper titled “Choice architecture to the rescue: Differential impact of product categorization nudges” [With Joshy Joseph & Kruti Brahmbhatt]. Poster presentation.
  3. Clean India: Stimulating Behaviour Change and Usage, April 2015, New Delhi, India. Invited Delegate.
  4. Annual Conference of Emerging Markets Conference Board, January 2014, IIM Lucknow, Noida campus. Presented Paper titled “Decision Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making” [with Joshy Joseph].
  5. Academy of Marketing Annual Conference, July 2010, Coventry, United Kingdom. Presented paper titled “Evaluating Effectiveness of Internet Marketing Strategies: The Internet Marketing Acceptance Model (IMAM)” [with Sudeep Krishnan, Jithesh Kumar and Prathap Oburai].
Other Activities
  1. Chairperson – Dual Country Program, IMT Dubai, (Dec 2020-Present)
  2. Co-chairperson – Admissions Committee, IMT Ghaziabad (Jun 2020 – Dec 2020)
  3. Chairperson – IT & Systems Committee, IIM Jammu (Jun 2019- Dec 2019)
  4. Chairperson – Admissions Committee, IIM Jammu (Oct 2019- Apr 2020).
  5. Faculty In-charge– International Immersion Program, IIM Jammu (AY 2019-20).
  6. Member – PGP Committee (May 2019- Apr 2020) & Placement Committee (Jun 2019- Dec 2019), IIM Jammu.