IMT Dubai was elated to host Mr. Khalid Musilhy, Director- SAP Globalisation Services. He explained why companies need to expand overseas to match with the global competition. Mr. Khalid also highlighted the importance of localisation especially in the Arabic region, where the reading method of right to left has a huge impact on business.
We are thankful to Mr. Khalid for enlightening the students with various gimmicks of marketing that are followed by a technology based company.
IMT Dubai was delighted to host Mr. Yogesh Khairajani and his team from Century Financial at its campus. The students got a hands-on experience of trading through the demo trading accounts given by them.
Mr. Khairajani highlighted the fact that traders are not always rational, their psychology also comes to play. He went on to briefly explain the concept of behavioral finance which comes as a topic of great importance in the current scenario. Mr. Khairajani also shared some dos and don’ts to keep in mind while trading. Last but not the least, he emphasized on the importance of reading and staying aware of the current surroundings.
We would like to extend our sincere gratitude to Mr. Yogesh Khairajani and Century Financial for enlightening us with the psychology of trading.
IMT Dubai had the pleasure of hosting Ms. Heba Sayed, Marketing Head, IBM. She spoke about how the role of CMO is evolving in tandem with today’s growing digital world.
Though the role of the CMO no longer even exists in some of the famous brands like Coco-Cola, a company known for its creative marketing campaigns, there is still light at the end of the tunnel as there are also brands like McDonald’s corporation promoting their CMO to the CEO of the company.
She also spoke about how AI and other technologies are impacting the way CMOs market to their customers; North Face using it to make personalized outfit recommendations and Nike using VR to help customers find their real shoe size.
We would like to express our gratitude to Ms. Heba Sayed for this enlightening session.
IMT Business School, Dubai had the privilege of successfully hosting the HR Conclave 2019. Our esteemed panelists and industry leaders shared their knowledge and insights with students, faculty and industry professionals.
Two thoroughly engaging panel discussions were followed by a showcase of in house design thinking projects by students. IMT Dubai would like to express their sincere gratitude and appreciation to the industry leaders, faculty, students and staff for their overwhelming support and contribution”
Purpose. Humour. Nostalgia. Shock.
There are many ways a brand can grab the attention of a consumer and that’s exactly what many did in the Cannes Lions International Festival of Creativity held recently. Mr. Alex Malouf , Corporate Communications Manager at P&G, regaled the students of IMT Dubai about some of the most creative advertising campaigns of the year in an exciting session.
He gave a brief understanding of the amalgamation of social media, modern marketing techniques and the social issues prevailing worldwide. We would like to express our gratitude to Mr. Alex Malouf for this wonderful experience.
IMT Dubai was enthralled to welcome Tally Solutions at its campus. Mr. Deepak George shared with students the journey of Tally Solutions from an era when laptops did not exist to the present day when it’s unfathomable to pitch anything without using a laptop. He talked about how they were able to build trust in the hearts of their 2 million customers across the world by providing innovative solutions by making it simple and flexible to use. We would like to extend our sincere gratitude to Mr. Deepak George and Tally Solutions for enlightening us about the company.
IMT Dubai is proud to have hosted Mr. Prasad Katta, Vice President of Digital Business at Xpress Money. He talked to the students about cross country remittance, its impact on the global economy and how Xpress Money manages operations in over 170 countries.
In the age of rapid technological and social growth, we all should ask a question to ourselves “Are we Cyber Secured?”. On 27th November 2019 IMT had the honor of hosting Mr. Marc Kassis, Director, Ingram Cyber Security, and Mr. Praveen Joseph, Cyber Security Trainer, Ingram Micro Cyber Security. Mr. Kassis started his discussion with a brief introduction about his company Ingram Cybersecurity which is one of the world’s largest IT Distributors and Fortune 500 companies. He explained us why Cyber Security is the need of the hour in today’s world. He also told that their company while focusing on the traditional approach has supplemented it with SEIM ( Security Event Incident Management) to improve upon incident response. The discussion followed by Mr. Vackayil taking the charge and informing students about various certifications that are required to excel in the world of cybersecurity. He talked about the holistic cybersecurity approach having three components: People, Process and Technology. We would like extend our sincere gratitude to Mr. Kassis and Mr. Vackayil for carving out their valuable time and guiding us about such a vital topic.
“Don’t spend to destroy, invest to create.”
Mr. Matteo Boffa, General Manager, Etuix took the stage to show how he has implemented what many have only conceptualized.
An environmentalist at heart and an entrepreneur by trade, Mr. Boffa founded multiple brands; Etuix, Thealy. He is also working with DGrade, they all aim at making daily products from recycled plastic. Etuix converts the PVC from billboards into daily objects like bags and purses, Thealy turns plastic bags into sneakers and DGrade processes plastic bottles to make everyday clothes like T-shirts.
Mr. Boffa also shared with us how his team at Etuix put up a billboard made from recycled plastic on Sheik Zayed Road, one of the busiest roads in Dubai, to spread awareness about their brand. The PVC used in that billboard was then used to produce bags. Another example of his marketing geniuses; he was the promoter and ambassador of ‘The Flipflopi’ a boat fabricated with plastic from molten flip-flops, the boat then voyaged from Kenya to Zanzibar to spread awareness about plastic in our oceans.
We extend our sincere gratitude to Mr. Matteo Boffa for sharing with us this journey towards a greener planet.
Have you ever thought, why we do what we do?
The students were left awestruck by Dr. Sanjeev Dixit, General Manger-The Himalaya Drug Company as he made every student self-reflect about the things we do in our daily life. Dr. Dixit made everyone ponder upon why we do an activity and what leads to the thought process behind it. These were some basic but mind boggling questions posed by him. Our belief is driven by our values, which drives the thinking process and the actions. As published in his paper, he introduced everyone to the formula for enhancing their Personal/Professional value. IMT would like to thank Dr. Sanjeev for taking out his valuable time to instill these iconic lessons in students. It will surely help the students in optimizing their future decisions and values.